SALON STRATEGY

Working with a broader team of strategists and beauty consultants, we created a brand-new look for Dis-chem salons. With the pilot store in Thatchfield, we combined both a hair offering with a nail bar into a 70sqM footprint.

Moving away from the traditional neutral palette that dominates the salon industry, we chose soft, approachable colours to visually identify the brand and the service offer within. By using a combination of materials, we were able to create a more tactile environment.